Nobody likes falling on their face in business or anything else, but it actually is pretty common with online marketing. Everybody has shot at least one foot off at one time or another, but you learned (hopefully) from what happened. But you can also learn from the mistakes of other people, too, and this is using leverage. If you were wondering what you could do to help yourself out, then this would definitely be something. In this article we are going to go over some of the bigger mistakes that people make when they tackle their own SEO.
It is important to do proper keyword brainstorming when doing SEO. It is what it sounds like. Keyword brainstorming involves determining the right keywords to use for marketing campaigns and site content. A lot of new Internet Marketers skip over this step. They use a backwards philosophy – the content on their site will just automatically have the right keywords in it. Your content may have certain keywords that will be profitable, but in general, it is better to do a keyword brainstorm and then add the proper content. By doing this, you can avoid getting keywords on your website that you really don’t want. Using the disallow feature when you meant to use the noindex feature. These are not the same features. In regard to the Google spiders, they cannot crawl the page if it has a disallow. But noindex does. It is possible to rank for multiple keywords that are on your page, and in your meta-tags, if the spiders are able to crawl it. It’s very helpful for ranking for multiple keyword phrases on search engines. Your website can actually suffer from having webpages that are not spiderable. If they cannot crawl your site, your rankings can dwindle over time. This is not something that you want to have transpire!
You need to use vocabulary on your website that your customers will recognize. Content and keyword choices for your website are important. You should not use “insider” language on your site as most people will not know what you’re talking about. Basically, do not use industry insider terms or words that people do not know – this will not help your SEO efforts or motivate people to see your website. If you can target SEO around how clients would think and speak, you will be better off. Just use keywords they would search for. You will have much better page rank.
There are lots of things you need to do when you want your SEO campaigns to be a success. And of course, you should not do a few things as well. When we learn from the mistakes that we make, we can grow and become more proficient. On the other hand, learning from the mistakes of others is much more efficient when it comes to success. Make sure you avoid the mistakes we’ve talked about here!