Nobody likes falling on their face in business or anything else, but it actually is pretty common with online marketing. Everybody has shot at least one foot off at one time or another, but you learned (hopefully) from what happened. But you can also learn from the mistakes of other people, too, and this is using leverage. If you were wondering what you could do to help yourself out, then this would definitely be something. In this article we are going to go over some of the bigger mistakes that people make when they tackle their own SEO.
It is important to do proper keyword brainstorming when doing SEO. It is what it sounds like. Keyword brainstorming involves determining the right keywords to use for marketing campaigns and site content. A lot of new Internet Marketers skip over this step. They use a backwards philosophy – the content on their site will just automatically have the right keywords in it. Your content may have certain keywords that will be profitable, but in general, it is better to do a keyword brainstorm and then add the proper content. By doing this, you can avoid getting keywords on your website that you really don’t want. Using the disallow feature when you meant to use the noindex feature. These are not the same features. In regard to the Google spiders, they cannot crawl the page if it has a disallow. But noindex does. It is possible to rank for multiple keywords that are on your page, and in your meta-tags, if the spiders are able to crawl it. It’s very helpful for ranking for multiple keyword phrases on search engines. Your website can actually suffer from having webpages that are not spiderable. If they cannot crawl your site, your rankings can dwindle over time. This is not something that you want to have transpire!
You need to use vocabulary on your website that your customers will recognize. Content and keyword choices for your website are important. You should not use “insider” language on your site as most people will not know what you’re talking about. Basically, do not use industry insider terms or words that people do not know – this will not help your SEO efforts or motivate people to see your website. If you can target SEO around how clients would think and speak, you will be better off. Just use keywords they would search for. You will have much better page rank.
There are lots of things you need to do when you want your SEO campaigns to be a success. And of course, you should not do a few things as well. When we learn from the mistakes that we make, we can grow and become more proficient. On the other hand, learning from the mistakes of others is much more efficient when it comes to success. Make sure you avoid the mistakes we’ve talked about here!
Randy Zlobec’s new search engine marketing book, SEM Gorilla, is about to be released and folks are already lining up to be notified. This is not surprising. The pre-sales information and the credibility of the author suggest that finally, a search engine optimization book (and much more) has been written that can take us all the way from initial website creation through to implementing search engine marketing strategies and making desired sales. XXBR2 Most books on search engine marketing focus on either search engine optimization or pay-per-click strategies. They don’t get into website creation at all. SEM Gorilla is more than a search engine optimization book. It discusses the basics of designing and creating a search engine friendly website from scratch and then putting effective strategies in place that will attract search engine traffic. XXBR2 SEM Gorilla explains the principles of search engine marketing simply and comprehensively so that anyone can understand them. It is a practical step-by-step search engine marketing guide that is easy to follow. This search engine optimization book is not another of those complex theoretical tomes nor is it a source of irrelevant or erroneous advice designed to simply make its author rich. XXBR2 Randy Zlobec has discovered the search engine marketing formula for success. He says, I don’t believe in vague theories or anything like that. I believe in starting from the beginning and walking the reader right through the entire SEM process from beginning to end using only white hat marketing so that the site is set up correctly.” XXBR2 SEM Gorilla is the culmination of over eleven years of experience creating and marketing websites to maximize success. From small family businesses to large corporations, Randy has created new websites or transformed struggling ones into profitable ventures. He decided to write SEM Gorilla which goes beyond the scope of a typical search engine optimization book to cover all aspects of search engine marketing, so that you can do the same thing yourself. Even if you don’t want to implement your own search engine marketing strategies, Zlobec will tell you how to choose a competent SEO advisor to do it for you. XXBR2 SEM Gorilla has its own website http://www.semgorilla.com where you can find free resources to help you with search engine marketing such as a free ebook , free lessons in search engine optimization, and other helpful advice. You can sign up on the website to be notified when SEM Gorilla is published. XXBR2 SEM Gorilla is not just another search engine optimization book. It is written in a readable style that takes the reader through the SEM process in logical steps. If you’ve been burnt in the past, spending good money on poor quality information that amounts to nothing more than thinly veiled self promotion, then Zlobec’s book will be a breath of fresh air. Not only will you be a wiser person for having read it, if you follow the advice, you’ll be on the pathway to wealth. XXBR2
XXBR2 Several coaches put up web sites with the hope of getting clients from the Web. What mostly happens is they get nothing. XXBR2 Here’s the reason. XXBR2 A web site isn’t an ad. No one “peruses” web sites in some “web site newspaper. ” In fact, no one will go to your site unless you specifically invite them. A web site actually needs advertising. XXBR2 You need to build traffic to your site. XXBR2 There are a lot of good ways to do this and one terrific way is with backlinks. XXBR2 What is a backlink? XXBR2 A backlink is a link FROM another site TO your site. XXBR2 So, as an example, if you’re a member of Coachville, and someone is looking for a coach, then it is possible that this person sees your listing in the “Find a Coach” section and clicks a link to your web site. XXBR2 This is a backlink from Coachville to your site. XXBR2 Backlinks are also referred to as “in-bound links” and sometimes can be called “reciprocal links. ” XXBR2 Several of the links that coaches have on their web site are designed to take visitors from the coach’s web site to other web sites. These are mostly located in a link section or a resources section. These are also called “forward links” or “outbound links. ” XXBR2 The important thing to note is that a backlinks bring visitors TO your site. Once visitors come to your web site, you can turn them into clients, product sales, newsletter subscribers, commissions and more. XXBR2 So why are backlinks totally awesome? XXBR2 First of all, the obvious, is direct traffic to your site. This traffic can be cashed in for clients or sales. XXBR2 Second of all, when done right, “backlinking” can sky-rocket your search engine rankings and thus result in even more traffic. XXBR2 How? XXBR2 From the eyes of search engines, your “site’s worth” increases when the number of backlinks increases. Each backlink raises the popularity of your web site. XXBR2 It’s like being the popular kid in school. The more kids whoever know you, the more popular you are. XXBR2 What does this lead to? XXBR2 When people put the phrase “life coach” into a search engine, for the most part, the sites with higher popularity will come up first. XXBR2 Thirdly, backlinks can create consistent traffic. XXBR2 Sending out newsletters and giving talks generally bring you immediate “bursts” of traffic. XXBR1 Bursts of traffic are great, but require you to make those additional efforts in order to continue to get that traffic. XXBR2 Backlinking builds a steady, consistent, and predictable stream of traffic that keeps coming without additional work. You can confidently expect the same number of visitors each month. XXBR2 Fourthly is the snowball-effect. XXBR2 Creative backlinking strategies can create a situation where your web site is attracting backlinks without you doing any work at all. It’s like a snowball going down-hill that continues to grow. XXBR2
SEO Elite Created a few years ago, by Brad Callen from Bryxen software; SEO Elite has helped optimize over 53,247 websites worldwide; a lot of them for highly competitive keywords and niche markets. SEO Elite will save you many hours a week and will make you a better SEO. SEO Elite is still today with its version 4 making more and more success in the world of search engine optimization, and become a very specific SEO software. SEO Elite will find the BEST possible links you could get. SEO Elite also saves me lots of hours of research, giving me the exact results I need, for which I was wasting hours and days in the past. SEO Elite will tell you in a matter of minutes, EXACTLY why any website ranks at the top by analyzing links. XXBR1 I have been using SEO Elite for about 2 months now. Although the free tools here produce some of the same results, they don’t offer everything Seo Elite does. I highly recommend SEO Elite and any other software Brad has created. The information that SEO Elite retrieves for each of the backlinks includes: the URL, Google PR, Alexa Rank, page title, anchor text, number of outbound links on the page, total links on the page, Whois information for that page, Contact e-mail, and Linkpopularity. Get links to your pages SEO Elite can find, and contact high ranking authority sites to exchange links with. When you buy SEO Elite, you get a tool which is regularly updated for free and for life and enhanced to cater for any search engine changes. If you sell anything, SEO Elite 4 allows you to find “super affiliates” to sell your stuff for you. And the only way to do that is to have a tool that will let you “SEE” what a search engine “SEES”, and that is what SEO Elite 4. XXBR1 No limit to the number of articles you can add and submit with SEO Elite. Easily submit your website to link directories using SEO Elite’s automated link directory tool. Because SEO Elite is, hands down, the most powerful search engine optimization product on the market, it would be completely feasible to charge over $700 for this powerful product. XXBR1 SEO professionals regard SEO Elite as an indispensable weapon in their arsenal. XXBR1 SEO Elite will even submit your site to link directories and will even build and maintain your links page for you. SEO Elite can automatically check them, and let you know. SEO Elite will tell you daily, weekly and monthly changes to your rankings. SEO Elite will even submit your articles to article directories. SEO Elite gives you every bit of information you need to evaluate not only your own linking campaigns, but reverse engineer the linking strategies of your competitors, and then beat them at their own game. SEO Elite 4 can be your SEO secret weapon to gain organic search engine traffic and many targeted visitors and new customers to your online business web sites. SEO Elite 4 is a great multi-functions SEO Software that can automate or semi automate many important tasks needed to have your sites ranked 1st on Google and other search engines. SEO Elite can help make it much easier to develop a solid linking strategy that will bring traffic to your site and improve your search engine position. SEO Elite will assist you to automatically find high PR link partners for you to exchange links. Seo Elite will also search for broken links, find pages with website links to your website, Check PR and Alexa rank of the page your link is on. XXBR2