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Category: SEO the Beginners Guide

Backlinks

Backlinks

How do you know if your site is gaining back links? You have to check, of course. But, to the new webmaster, this can often seem a daunting task especially with the constantly changing search engine rules.

When you’re effectively implementing a linking strategy for your website, essentially what you’re doing is creating link relationships between your content and your keyword search terms.

An important aspect of a linking strategy is being able to check for back links and to know how well your site is performing in the search indexes.

Below, I’ve outlined how you can effectively search for back links using your article titles and keyword phrases.

Effectively Searching for Backlinks

The only software that I ever recommend using in your link building campaigns is SEO Elite and/or Keyword Elite. During times when they’re a bit pricey, if you’re going to engage in a long-term linking campaign, these tools are priceless. They allow you to search out effective keyword phrases, research competition, and help you define your linking strategies.

However, don’t worry if you don’t have these two pieces of software. I want to first note, that the “link:” command in Google doesn’t work. Google has even said that it doesn’t work correctly. Why? Because they don’t want anyone to crack their search algo. So, you can certainly use the link: command, but it’s not accurate and it changes constantly. You’ll be frustrated if you rely on this only.

The easiest way to check for backlinks is to search on the titles of a articles you’ve submitted. If you’ve submitted your articles to high PageRank sites, your articles should get indexed fairly quickly. Once they’re indexed, you’ll be able to search on the article title and see where you’ve been picked up. Believe it or not, there are many people whoever constantly grab new content that shows up in article directories.

Another technique for finding back links is to do a search on your website name. So, you would search “yourdomain” or whatever page you’re linking to in your articles and links submissions.

The last technique you can use to search for back links is a combination of your keyword phrases and domain name. Keep in mind that if you want a keyword phrase to actually show up as the phrase, you’ll have to put quotes (“keyword”) around it. Otherwise, you get too many results and it will confuse or make you think you’ve more links and you really do.

One thing to keep in mind is that there’s a difference between getting indexed and getting credit for a link in the search engines. You may find that after a few days your articles are starting to get indexed. This is a good thing but it also can be misleading.

It may take up to 30 days for your website to get credit for the link. A lot of people get excited when they see that they’re starting to get some traffic from the articles they placed or links they submitted. Then they panic when the traffic drops off or ebbs from an influx of traffic. At this point, most website owners think these techniques simply don’t work and quit.

However, if you understand that linking is an ongoing process, you’ll understand that that a loss of traffic is part of the process. You’ll understand that it’s the cumulative effect of your efforts that’ll continue to drive your search results higher, thus increasing your traffic.

During times when I highly recommend using the “Elite” software products to find backlinks for your website, you can still use the techniques I’ve outlined above to search for your links and to ensure that your linking strategy is working like it should be.

Backlinks

Backlinks

So what are backlinks? If you’ve been researching how to bring a torrent of traffic to your website you will have no doubt discovered that to be successful you’ll need backlinks to your home page and all the other pages you want visitors to. Backlinks are simply html links to your site from another site, the search engines count these as a sort of vote to the info on your website.

Although in general terms there is no such thing as a ‘bad link’ to your site are not created equally. The most effective links are from well respected sites which are relevant to your site.

For instance if your website is about vehicles then a link from any other motoring related website would be of good benefit, the more important that website the bigger the impact on your website rankings. Several people talk of the good effect of say .EDU links from educational establishments primarily because these have a higher trust value than many commercial sites.

Obviously these links are not easy to obtain and it is important to try and attract these via the content on your site. So how do you go about trying to obtain backlinks to your website, well actually you can do it without pestering every webmaster in your particular area of interest.

There are many ways to pick up reasonable backlinks that gradually improve your rankings in the search engines. Ignore most Directories – you can pay lots of money to be included and they won’t bring you any benefit. The most worthwhile ones are Yahoo Business Directory (which costs about $299 a year) and DMOZ which is free but there is no guarantee you’ll get listed

1) Commenting on forums and blogs – if you put your URL in your signature and make intelligent comments and help in these you’ll often get a backlink to your site in return. The only problem with this is that any sites use something called the ‘no follow’ tag which means the backlink won’t count.
2) Writing articles – there are thousands of article directories. Write any useful articles and get them posted on sites like EzineArticles you’ll be allowed to post a link back to your site.
3) Another easy way of getting relevant backlinks to your site is by utilising social bookmarking sites, you may have heard of these they’re are used for users to store, manage and share their favourite websites.

Currently the majority of links placed on these sites in relevant categories count as a backlink to your site. Using Social Bookmarking can be an easy way to get a regular source of reliable and respected backlinks. There is an added bonus that you can receive lots of direct traffic from these user sites if your content is interesting – in any instance your traffic can really explode.

I hope this article has help answer the question, ‘what are backlinks’. The easy fact is that your site will never receive crucial search engine traffic without these links.