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Everything You Wanted, and Needed to Know About WordPress SEO

Everything You Wanted, and Needed to Know About WordPress SEO

SEO AtlantaWordPress is one of the most widely used blogging platforms for a reason. WordPress Content Management System is one of the best options you have to help build the professional website you want. One of the best features of WordPress is its ability to help you increase the amount of traffic coming to your website. To be able to use this incredibly advanced platform, though, you will need to learn how to go about optimizing your WordPress blog for the various search engines. To do this you will need to recognize the importance of using WordPress settings to the greatest advantage. However, maintaining a strong focus upon good keyword optimization skills can definitely lead to strong search engine results.

We all are aware that drawing organic traffic to your site is the key to any of the successful businesses that are online. When you get traffic from a search engine such as Google, they are probably already interested in your product or something similar. In the following article, you will learn tips for ways to use SEO Atlanta techniques in your WordPress blog to get the best possible results.

Whenever you utilize WordPress, you must place highly relevant keywords into each and every posting’s title. That said, be sure to use these same keywords within the content that follows as well. Here is where it gets tricky. Whatever title you use, make sure it’s unique. Don’t also use that phrase in your posting. If you do, the search engine spiders get confused and can’t properly rank your title. Come up with a list of related keywords, and when you are writing your articles, you want to include these keywords in various different titles. Your title should be interesting along with having proper keywords. The reason for this being that when a visitor comes to your site, the title is the first thing that they will view. If the main page of your blog displays several different blog posts, this is especially important to remember. You need to keep in mind the type of clientele you are trying to reach and keep your titles short and focused. Make sure that the first couple words of your title are appealing. When it comes down to it, you want to make sure that your content appeals to both readers of your site as well as the search engines.

You want to get indexed by Google? The best way to guarantee that is to have a sitemap. Worried it will take too long? Utilize a plug in to develop a Google Sitemap. That will definitely expedite the process significantly. It basically helps Google discover all the pages on your site. It’s important that whenever you make new posts, you want to remember to ping it to different websites. When your post gets linked back by other bloggers or webmasters it enables you to have backlinks that will get you some focused exposure. You need to ping every time you post.

You can also try including related posts whenever you make any new entries to your blog. Such links will allow easy navigation by visitors. The way you accomplish this is by using an easy plugin that contains all of your related posts, via tags, under your post. You can check the number of related posts that you want to show, giving search engines a better route to your archived content.

If you follow these few simple methods, you will find search engines and visitors enjoy your site far more than before.

Seo Campaign

Seo Campaign

Social media optimization (SMO) is an important ingredient in your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. And so today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche consumer, your search engine positions are vulnerable to your competitors. In this article, we will describe the influence that SMO currently has on search engine marketing. We will also give you the rules of engagement for executing an effective social media optimization campaign. We’ll explain what SEO social media is, and the advantages of hiring an experienced SEO consultant to spearhead your social media optimization efforts.

The Influence Of Social Media Optimization On Search Marketing

Search marketing has always relied upon exposure in the search engines to drive targeted traffic. For years, gaining that exposure was based solely upon the development of your site and generating links pointing to your site. Both are still important today. However, social media optimization has shifted the landscape of search engine marketing.

Google once maintained several disparate search platforms for blogs, videos, news, and similar types of “social” content. Each functioned as a separate search engine with its own set of organic listings. A few years ago, Google blended the listings from each platform into a system called Universal Search. Yahoo and Bing have since incorporated similar systems. Universal Search is now used as the primary index. That means blogs, videos, and news have been incorporated into the natural listings, pushing many sites off the first page. This is one of the reasons social media optimization has become a critical piece of search.

Another factor that has influenced search marketing is the increased ranking authority given to Facebook, Myspace, Twitter, and similar sites. These too, have quickly gained control of a significant amount of search territory.

Social media optimization preserves your current natural listings while helping you to gain even more search exposure. By using blogs, videos, and social media sites such as Twitter and Facebook, you can capture a greater number of organic positions.

Your Social Media Optimization Campaign: Rules of Engagement

There are several rules of engagement for launching and executing a social media optimisation campaign. If you ignore them, your SMO efforts will be far less effective than otherwise.

First, you should do everything possible to encourage your audience to link to your site. Integrating a blog is valuable because your content can be updated over time, attracting loyal readers. Encourage readers to bookmark, tag and “Tweet” your blog posts by installing a button plug-in.

Second, link liberally as a resource for your visitors. Social media optimization is dependent on assisting others achieve what they are trying to do. Once you engage your audience, help them find the resources they need by linking to them. Eventually, your site will become regarded as a resource hub, which will help you attract inbound links. That’s a vital component of SEO.

Third, you must be able to identify your market. Social media optimization relies upon the connections you establish with niche communities. You need to properly target them in order to engage them and generate content. This is true whether you’re engaging them through YouTube, Twitter, LinkedIn, or your blog.

Fourth, integrate tracking tools to measure and monitor the success of your social media optimization campaign. Track mentions of your site and company. Watch your site’s progress in the natural listings for your main keywords. Generate linking reports showing inbound links pointing to your domain and specific pages. Tracking your metrics is critical in order to determine whether your SMO campaign is effective.

SEO Social Media Optimization Explained

Each of the elements of a social media optimization campaign that we have described thus far dovetail seamlessly with SEO. The ongoing content creation, tagging and bookmarking, attracting inbound links by being a resource for your audience – these are essential for pushing your website higher in the search engines’ listings. SEO social media optimization leverages a new set of tools to accomplish the same goal as SEO: more exposure for your site on Google, Yahoo, and Bing. The challenge is knowing how to use these tools effectively.

The days of launching a basic SEO campaign in a competitive space and watching your site rise in the search engines’ results are long gone. SEO has become far more complex than it was a few short years ago. This is why many companies have made the decision to hire an SEO consultant. Social media optimization has transformed SEO from a relatively straightforward strategy into a complicated science. Having an experienced hand at the wheel helps to navigate the uncertain terrain.

If you want to boost your exposure in the search engines’ listings, consider social media optimization a priority.